HI, I'M ALEXANDRA!
I'm a Senior UX Designer based in Berlin, Germany with 10 years of experience. I'm passionate about improving the lives of users through easy and intuitive digital solutions!
MY SERVICES
UX DESIGN
I am strong in User Experience and Interaction Design.
FLOW CHARTS
I use BPMN to create user, action, page flows.
USER CENTERED DESIGN
I focus on users and their needs in each phase of the design process.
DESIGN THINKING
I empathize, define, ideate, prototype, and test.
BENCHMARKING
I analyze and document competitors and their feature sets.
PROTOTYPING
I do paper, low-fi, and hi-fi prototyping and create Click Dummies.
RESEARCH / TESTING
I use qualitative & quantitative methodologies to validate my solutions.
RESPONSIVE WEBDESIGN
I create solutions for different breakpoints - mobile first.
WORK IN INTERDISCIPLINARY TEAMS
I collaborate with developers, QA, and product mangers.
LATEST WORK
2021 | MISTER SPEX - OMNICHANNEL OPTICIAN
UX Design - online appointment booking tool
wireframing, prototyping, click dummies in Figma
user, action and page flows
guerilla testing and Hotjar polls
feedback sessions with stakeholders and developers
2021 | MISTER SPEX - OMNICHANNEL OPTICIAN
UX Design - online return process
for webshop and internal B2B tool
wireframing and prototyping in Axure
user testing with sales advisors in stores & webshop customers
Feedback sessions with stakeholders and developers#
2020 | MARCEL OSTERTAG - FASHION DESIGNER
UX Specialist - heuristic evaluation of webpage
heuristic evaluation of home page, PLP, PDP, and checkout
recommendations for optimizing UX and usability
CLIENTS
