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HI, I'M ALEXANDRA!

I'm a Senior UX Designer based in Berlin, Germany with 10 years of experience. I'm passionate about improving the lives of users through easy and intuitive digital solutions!

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Home: Willkommen

MY SERVICES

UX DESIGN

I am strong in User Experience and Interaction Design.

FLOW CHARTS

I use BPMN to create user, action, page flows.

USER CENTERED DESIGN

I focus on users and their needs in each phase of the design process.

DESIGN THINKING

I empathize, define, ideate, prototype, and test.

BENCHMARKING

I analyze and document competitors and their feature sets.

PROTOTYPING

I do paper, low-fi, and hi-fi prototyping and create Click Dummies.

RESEARCH / TESTING

I use qualitative & quantitative methodologies to validate my  solutions.

RESPONSIVE WEBDESIGN

I create solutions for different breakpoints - mobile first.

WORK IN INTERDISCIPLINARY TEAMS

I collaborate with developers, QA, and product mangers.

Home: Dienstleistungen

LATEST WORK

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2021 | MISTER SPEX - OMNICHANNEL OPTICIAN

UX Design - online appointment booking tool

  • wireframing, prototyping, click dummies in Figma

  • user, action and page flows

  • guerilla testing and Hotjar polls

  • feedback sessions with stakeholders and developers

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2021 | MISTER SPEX - OMNICHANNEL OPTICIAN

UX Design - online return process

for webshop and internal B2B tool

  • wireframing and prototyping in Axure

  • user testing with sales advisors in stores & webshop customers

  • Feedback sessions with stakeholders and developers#

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2020 | MARCEL OSTERTAG - FASHION DESIGNER

UX Specialist - heuristic evaluation of webpage

  • heuristic evaluation of home page, PLP, PDP, and checkout

  • recommendations for optimizing UX and usability

Home: Projekte

CLIENTS

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Home: Kunden
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